It seems that Google is getting ready to roll the new Google Caffeine update live.  Based on everything I’ve heard and read, this shouldn’t have a drastic impact on the SERPs, but whenever Google makes what it calls a significant update, I get nervous.

On the positive side, Matt Cutts has stated that the update probably won’t happen until after the holidays, which I’m sure has something to do with the nightmare that was the Florida update back in 2003.  During the holiday selling season, the last thing anyone wants to worry about is losing their precious #1 and above the fold rankings.

The bossman was nice enough to talk me off the ledge on this one, reminding me that based on Google’s “content is king” mantra and the fact that we play by the rules from an SEO perspective, any major updates should only have a positive impact on our sites.  I hope he’s right, but I guess we’ll find out in January (or when I can get my hands on the Caffeine Datacenter).