About the HEEBrew

I’ve worked in the dotcom game since 1996, so I’ve experience the dizzying highs and the craptacular lows of this industry. I’ve helped entrepreneurs build lasting online companies and brands and I’ve seen Nero play his fiddle while Rome burned on more than one occasion.

As I’ve been in the game for such a long time, I’ve done work for companies of all sizes ranging from small, cozy start-ups to divisions of behemoths like Fox Interactive (formally eUniverse). Regardless of the product or the size of the company the goals are always the same. Acquire customers at the lowest possible cost and extend their life with the company for as long as you can.  In addition to taking care of all of PoolDawg’s marketing needs, I also teach online marketing and customer service at Westwood College, where I impart copious amounts of wisdom and impose my will upon minds that I can mold in my image.

When I’m not working, you can find me hanging with my wife, my girls and my slightly crazy Golden Retriever while working the grill, drinking an insanely delicious Fat Tire and watching my Los Angeles Dodgers and University of Colorado Golden Buffaloes.

As for the Jewish thing, its always been a part of me, but in the past few years its something that I’ve really started to identify with.  Of course with an Irish/Italian Catholic shiksa wife and two beautiful heathen children, figuring out where the religion thing works into my life can be a little tricky.