Enter the HEEBrew » doorbusters http://www.heebrew.com Marketing. Jew. Food. Life. Fri, 27 Aug 2010 14:19:04 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Thoughts on Cyber Monday http://www.heebrew.com/2009/12/01/thoughts-on-cyber-monday/ http://www.heebrew.com/2009/12/01/thoughts-on-cyber-monday/#comments Tue, 01 Dec 2009 16:46:20 +0000 Mike Feiman http://www.heebrew.com/?p=130 I’ve been doing the online marketing thing for over 15 years now, so you’d think I wouldn’t be surprised when Cyber Monday drops the hammer on the holiday shopping season.  Once again, we blew last year’s Cyber Monday number out of the water and as is customary, I was pretty surprised.  It happens every year, but I still am shocked at how people have become so conditioned to start shopping when the media tells them to.

The early reports are showing an 11% increase for online sales across the board, which is a great sign considering the fact that our economy is a long, long way from recovery.  The question though should really be about profit.

Yesterday I took part in the annual tradition of vulturing deals from online stores.  I picked up a copy of Guitar Hero 5 for twenty bucks with free shipping from Amazon, I grabbed a wireless mouse and keyboard combo with free shipping for forty bucks from Dell and I almost bit on 20% off sales at the Dodgers MLB store and Palmer Cash (I do love my funny t-shirts).  I shopped the loss leaders and like most online shoppers, failed to add any “regularily priced” items to my cart.

All this makes me wonder if stores are really making any money on these crazy doorbuster deals.  I know we’re very strategic about what we sell and the price we sell it at when it comes to Black Friday and Cyber Monday specials, but are stores really making much money on $3.99 DVDs when customers like me are only grabbing those deals and not bothering to even look at anything else?

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