What I Do, What I’ve Done

If you’re here, you’re probably interested, so here’s the breakdown of what I’ve done and what people have paid me to do:

Education

University of California at Riverside: BA, English, Emphasis – American Lit (1993)
University of Colorado at Boulder: MBA, Emphasis – Marketing (1997)

Work Stuff

2004 – Current: Director of Marketing, PoolDawg.com
SEO, PPC, Affiliate, Print, Catalog, Direct Mail, TV, Radio, List Management, Biz Dev, Event Marketing. It’s a big job, but someone’s got to do it.
2003 – Current: Adjunct Instructor, Westwood College
Online Marketing, Customer Service, Professional Selling, Line Supervision, Marketing Principles, Website Design.
2004: Marketing, HC Muscle
SEO, PPC, Affiliate, Print.
2003 – 2004: Marketing Director, The Racquetball Catalog
SEO, PPC, Affiliate, Print, Catalog, TV, Direct Mail.
2003: Consultant, Fox Interactive/eUniverse Division
Affiliate marketing and Biz Dev.
2001 – 2003: Entrepeneur, The Toy Lodge
Owned my own business for a while selling classic toys.
2000 – 2001: Director of eCommerce, Achieve Communications
Product Management, Affiliate, Project Management, B2B, B2C, Educational Marketing.
1999 – 2000: eCommerce Consultant, Kazoo & Co
Product Management, Project Management, Affiliate, Biz Dev.
1997 – 1999: Marketing Manager, KBToys.com
PPC, Biz Dev, Product Management, Category Management, Affiliate Marketing.
1996 – 1997: Marketing Manager, Mattel Interactive, Educational Software Division
Product Management, Category Management, Affiliate Marketing, PPC, Direct Mail, Catalog, List Management
1993 – 1995: Teacher, Hathaway Children’s Services
Middle School, Special Education, At Risk Youth

Speaking Gigs

Direct Marketing Association (DMA) – ACCM National Convention 2008, Orlando, FL
Marketing Profs – Digital Marketing Mixer 2008, Scottsdale, AZ
Direct Marketing Association (DMA) – ACCM National Convention 2009, New Orleans, LA